Author Archive

Project Hercules

// September 23rd, 2008 // 25 Comments » // FEATURED

Many people have asked me about the battery consumption on the XPERIA X1. Fair question I think, what is a user experience without power?

Sony Ericsson noted this from the beginning in the X1 development, and therefore we had a special project to work on a new battery. Project name: Hercules (and I think it’s evident where the name comes from).
The battery in the X1 is 1500mAh, which is a large battery.

This topic is very tricky, since he phone in itself has many great features, but they consume a lot of power (a-GPS, WiFi, a large screen etc etc). Nevertheless, this is a really important area and I would therefore like to raise it. I use the phone daily – a lot! – and I usually charge it over night.

Magnus

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and that was the week that was…

// September 22nd, 2008 // 1 Comment » // X1 EVENTS

Our stand at Tent London

Hello, It’s been a couple hectic days here in London. We started off with the Johnny-x webcast which was seen live by almost 5000 journalists over the world! That was amazing in itself! After that, the phone started ringing…

Anyway, the week proceeded well and we have been active in our exhibition room at TENT London where we show the X1 in a very different way compared to what we are used to – being at a design fair and all.

Merran made a note of us being “outside of our comfort zone”, which was maybe correct since we usually talk to “techier” press and consumers, but why should it be so difficult, really? I think the X1 looks great in it’s metallic case! I use a silver one.

Magnus

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Webcast is over

// September 15th, 2008 // 8 Comments » // ANNOUNCEMENTS, X1 EVENTS, XPERIA X1

Hello, just came out of the webcast session, which was very interesting. I just heard that over 1700 people watched it! cool. I will be looking into some of the questions posted shortly.

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Getting ready for the webcast

// September 15th, 2008 // No Comments » // ANNOUNCEMENTS, X1 EVENTS

Hi, I’m Magnus and I’m the Senior Product Manager for Xperia X1 at Sony Ericsson. I would have blogged sooner, but I’ve been tied up in lots of launch meetings all week (I can guess what you’re thinking, why didn’t I blog from my Xperia X1 – simple really, I haven’t had time to catch up with the guys from Wolfstar to get my blog account set-up).

This week I’m in London. On Monday I’m doing a live webcast where I’ll be demonstrating the Xperia X1. You can ask questions through the webcast or by following Xperiancers at Twitter and asking your questions. We’ll get through as many as we can during the webcast and will follow up those we can on the blog later in the day. You can log-on to the webcast at www.sonyericsson.com/premiere.

On Thursday I’ll be at TENT London, which is part of the London Design Week. It’s the global launch news conference and it will be a great opportunity for people to actually get their hands on an X1. I’m really looking forward to hearing what people have to say about the X1 and our unique panel concept allowing you to personalise and choose from several active desktops.

See you later.

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