Xperia™ Pureness announced today
// September 3rd, 2009 // No Comments » // Pureness News
This morning at an event highlighting our new brand direction and its alignment under Sony’s make.believe brand message we showed the next device to be launched under the XperiaTM brand to a select few journalists.
It’s called XperiaTM Pureness and will launch during November 2009. Pureness is a really simple design phone, based around the core concepts of talk text and time but dressed up in a highly designed, sculpted shell and created around the idea of the handset as a work of art.
We’ll announce more details closer to when the phone launches but for now feast your eyes on the images below.![]()





