ANNOUNCEMENTS, X1 EVENTS, X1 NEWS - Wednesday, September 10, 2008 8:18 - 14 Comments

It’s the final countdown to the Xperia X1 launch

The Xperia X1 will launch on September 30, and that’s official.

It will initially be available to customers in the UK, Germany and Sweden, rolling out into other markets across Europe, Asia and Latin America later in the fourth quarter (Q4) of 2008.

In fact, we’ve now got a programme of events which we can talk about with loads of opportunities for those of you who want to get more acquainted with the Xperia X1 to do so.

First off, we’ve got a preview event and a free webcast on next Monday, September 15 at 13:00 UK time (GMT +1). This will include a live Q&A with Magnus J Andersson (the senior product manager for the Xperia X1).

You’ll also see actual production models of the phone. The webcast will also launch the phone’s marketing drive which takes the form of an online thriller split up into nine episodes. If you want to tune in to the webcast, you just need to log on to www.sonyericsson.com/premiere.

After that, the first public previews will take place between the 18^th and 21^st of September at Tent London as part of London Design Week. There will be the opportunity for some bloggers to attend the media preview for this in the early evening on September 18.

The North American, Chinese and Russian launch dates will be announced by the local markets in the coming months.

UPDATE: The official news release is now on the corporate site.