FEATURED, X1 EVENTS, X1 NEWS, XPERIA X1 - Tuesday, September 9, 2008 20:39 - 4 Comments

Welcome

Hi, welcome to Xperiancers.com, the Xperia blogger’s centre. We’ve created it so that Sony Ericsson can start to understand and engage in all of the conversations that are already happening about the Xperia.

It’s fair to say that up until now, apart from with the developer community, we’ve not done a great job of listening to and talking with the wider blogging community. This is our first step in changing all that. We’ve been inspired by some of the great initiatives by other companies, but this is very much our own idea and we hope we’ve learnt from what others have done.

To help us we’ve taken on Wolfstar, a public relations company that specialises in social media. Now I know that will worry some of you, but I promise it shouldn’t. This site absolutely isn’t about old-fashioned spin and marketing. It’s a genuine initiative to improve the two-way conversation between Sony Ericsson and you, our customers. Wolfstar are going to help us do that.

The reason that we’ve decided to focus on the Xperia is that we think it is such an exciting and powerful new handset and its already had an amazing amount of buzz and attention.

You’ll be hearing from lots of different people over the next few days and weeks. This post is a joint effort by Merran Wrigley (a senior corporate global PR bod at Sony Ericsson) and Stuart Bruce (the managing director of Wolfstar) and we’ll both be authors. Other authors will include several members of Sony Ericsson’s development team, as well as people from Wolfstar.

We’ve got lots of exciting news and ideas to talk about, so please subscribe to our feed and use the comments to let us know what you think.

Merran Wrigley and Stuart Bruce